{"id":5677,"date":"2020-06-05T15:42:11","date_gmt":"2020-06-05T18:42:11","guid":{"rendered":"https:\/\/www.ecommerceday.ec\/2021\/?page_id=5677"},"modified":"2021-06-29T18:38:18","modified_gmt":"2021-06-29T21:38:18","slug":"programa-online-live-experience","status":"publish","type":"page","link":"https:\/\/ecommerceday.ec\/2021\/programa-online-live-experience\/","title":{"rendered":"Programa Online [Live] Experience Ecuador"},"content":{"rendered":"

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\n\t\t\t\t\t\n\t\t\t\tConferencias_y_Plenarias\t\t\t<\/span>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\tPrograma<\/span>\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\tJueves 01 de Julio de 2021\t\t\t\t<\/h5>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>[vc_column_text]<\/p>\n
Hora Ecuador GMT-5
\n<\/strong>Consulta\u00a0aqu\u00ed<\/strong><\/a>\u00a0la hora de tu pa\u00eds<\/h5>\n

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\n\t\t\t09:00 - APERTURA Y PALABRAS DE BIENVENIDA<\/span>\n\t\t\t\t


\nMarcos Pueyrredon,\u00a0Presidente, eCommerce Institute, y Global Executive SVP, VTEX \"\"<\/a>
\nDebra Hevia, Ministra Consejera de la Embajada de los Estados Unidos en Quito, Ecuador \"\"<\/a><\/strong>
\nLeonardo Ottati, Presidente, C\u00e1mara Ecuatoriana de Comercio Electr\u00f3nico \"\"<\/a>
\n<\/strong>–<\/p>\n\t\t<\/div>

\n\t\t\t09:20 - REPORT DIGITAL COMMERCE ECUADOR 2021<\/span>\n\t\t\t\t

C\u00f3mo aprovechar la aceleraci\u00f3n de la econom\u00eda digital, mostrando las claves para el desarrollo de los negocios y las estrategias de mejora de conversi\u00f3n, en Ecuador y en el mundo.
\nDaniel Legarda, Viceministro de Comercio Exterior, Ministerio de Producci\u00f3n, Comercio Exterior, Inversiones y Pesca \"\"<\/a><\/b>
\nSilvana Mar\u00eda Dakduk Valle, Profesora e Investigadora Asociada, Observatorio de Comercio Electr\u00f3nico de la UEES Ecuador \"\"<\/a>
\n<\/strong>–<\/p>\n\t\t<\/div>

\n\t\t\t10:00 - KEYNOTE DIGITAL COMMERCE >> DESAF\u00cdOS AC\/DC<\/span>\n\t\t\t\t

Consejos pr\u00e1cticos para hacer frente a los desaf\u00edos de AC\/DC (Antes Covid-19 \/ Despu\u00e9s Covid-19) para operaciones que deben acelerar sus ventas.
\nFiona Weng, Category Leader Food and Beverage,\u00a0 TMall Global and Kaola, Alibaba Americas\u00a0\"\"<\/a>
\nJessica Davila Jarre, Gerente de Ecommerce y Logistica, Almacenes De Prati \"\"<\/a>
\nAmerico de Paula, Head of Solutions Architecture Latam Multi-Country Organization, Amazon Web Services \"\"<\/a>
\n<\/strong><\/b>–
\n<\/strong><\/p>\n\t\t<\/div>

\n\t\t\tFUNNEL DE CONVERSI\u00d3N<\/span>\n\t\t\t\t

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\n\t\t\t11:00 - OPERACI\u00d3N Y LOG\u00cdSTICA - Trends Pitch Digital Commerce<\/span>\n\t\t\t\t

ESHOPPING EXPERIENCE :: An\u00e1lisis de las mejoras en el journey de compra online en la pr\u00e1ctica: Herramientas y recursos para identificar los puntos de fuga y la p\u00e9rdida de conversi\u00f3n.
\nNina Solah, Head of Marketing Department, TVentas \"\"<\/a>
\n<\/b><\/strong>–<\/p>\n\t\t<\/div>

\n\t\t\t11:25 - COMERCIAL Y MARKETING - Trends Pitch Digital Commerce<\/span>\n\t\t\t\t

EANALYTICS EXPERIENCE :: 10 estrategias pr\u00e1cticas para mejorar DORO (Direct Organic Recurring Order) a trav\u00e9s del BI y del Marketing Predictivo :: Andrea Donoso, Country Manager Ecuador, Blacksip \"\"<\/a><\/b><\/strong><\/p>\n

\u200bESHOPPING EXPERIENCE :: Ecosistema Omnicanal: 5 consejos pr\u00e1cticos para que puedas multiplicar canales y resultados en tu tienda :: Sandra Jaramillo, Directora de Ventas, emBlue Latam \"\"<\/a><\/strong><\/b><\/p>\n

–<\/p>\n\t\t<\/div>

\n\t\t\t12:05 - SISTEMAS Y PLATAFORMA - Trends Pitch Digital Commerce<\/span>\n\t\t\t\t

ETECH EXPERIENCE :: 10 estrategias pr\u00e1cticas para mejorar la conversi\u00f3n optimizando infraestructura y plataforma.
\nCarlos Delgado, Country Manager Ecuador, VTEX \"\"<\/a><\/strong>
\nCarlos Vayas, Digital Transformation Regional Manager, Grupo KFC \"\"<\/a>\u00a0<\/strong><\/p>\n

–<\/p>\n\t\t<\/div>

\n\t\t\t12:45 - ATENCI\u00d3N AL CLIENTE Y USER EXPERIENCE - Trends Pitch Digital Commerce<\/span>\n\t\t\t\t

EPAYMENTS EXPERIENCE ::\u00a0C\u00f3mo incorporar estrategias de pago alternativo para la mejora de conversi\u00f3n en la pr\u00e1ctica.
\nRicardo Garc\u00eda Molina, Director General, Evertec Medell\u00edn \"\"<\/a><\/strong>
\nRub\u00e9n Uema, Gerente Comercial, PagoEfectivo Per\u00fa y Ecuador \"\"<\/a><\/strong>
\nArturo Campoverde, COO Ecuador, Paymentez \"\"<\/a><\/strong><\/p>\n

–<\/p>\n\t\t<\/div>

\n\t\t\t13:30 - CYBER DAY ECUADOR - Desaf\u00edo eCommerce<\/span>\n\t\t\t\t

Mejores pr\u00e1cticas y c\u00f3mo prepararnos para un evento masivo de conveniencia de alto rendimiento.
\nJefferson Malquin, Director Comercial, C\u00e1mara Ecuatoriana de Comercio Electr\u00f3nico \"\"<\/a><\/strong><\/p>\n

–<\/p>\n\t\t<\/div>

\n\t\t\t13:45 - CROSSBORDER EXPERIENCE - Trends Pitch Digital Commerce<\/span>\n\t\t\t\t

C\u00f3mo aprovechar las tendencias emergentes y las oportunidades para el comercio transfronterizo en Ecuador.
\nRoger Dimant, Regional Manager para Argentina, Ecuador, Per\u00fa y Uruguay, TIENDAMIA \"\"<\/a><\/strong>
\nEdith Villavicencio, Gerente General Ecuador, DHL Express \"\"<\/a><\/strong><\/p>\n

–<\/p>\n\t\t<\/div>

\n\t\t\tFUNNEL DE OPERACI\u00d3N<\/span>\n\t\t\t\t

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\n\t\t\t14:20 - OPERACI\u00d3N Y LOG\u00cdSTICA - Trends Pitch Digital Commerce<\/span>\n\t\t\t\t

EPAYMENTS EXPERIENCE :: Trends Pitch Digital Commerce: 10 estrategias pr\u00e1cticas para mejorar los procesos en el funnel de operaci\u00f3n y medios de pago
\nJuan Llerena,\u00a0Subgerente de Ventas Ecommerce, Sony Electronics\u00a0\"\"<\/a><\/strong>
\nJuan Nicol\u00e1s Fern\u00e1ndez, Gerente eCommerce, Muebles El Bosque \"\"<\/a><\/strong>
\n–<\/p>\n\t\t<\/div>

\n\t\t\t14:55 - COMERCIAL Y MARKETING - Trends Pitch Digital Commerce<\/span>\n\t\t\t\t

EDELIVERY EXPERIENCE :: Casos de estudio \u00daltima Milla & Unified Commerce: desaf\u00edos de los DarkStore y modelos de econom\u00eda colaborativa en la reinvenci\u00f3n de los procesos para operaciones de alto volumen.
\nJuan Daniel Nebel Romero, Founder & CEO Picker Express \"\"<\/a><\/strong>
\nRafael De Armas, Regional Managing Director North LATAM, Pedidos Ya \"\"<\/a><\/em>\u00a0<\/strong><\/p>\n

–<\/p>\n\t\t<\/div>

\n\t\t\t15:30 - SISTEMAS Y PLATAFORMA - Trends Pitch Digital Commerce<\/span>\n\t\t\t\t

ETECH EXPERIENCE :: Los desaf\u00edos para soportar los altos vol\u00famenes de transacciones provocados por la pandemia.
\nValeria Coronel, Jefe Digital Ecommerce, Grupo Fybeca\"\"<\/a>
\nAndr\u00e9s Varenius, Gerente, Comandato \"\"<\/a>
\nMonserrat Samaniego, Jefe de Mercadeo, Totto \"\"<\/a><\/strong><\/p>\n

–<\/p>\n\t\t<\/div>

\n\t\t\t16:10 ATENCI\u00d3N AL CLIENTE Y USER EXPERIENCE - Trends Pitch Digital Commerce<\/span>\n\t\t\t\t

ESHOPPING EXPERIENCE :: 10 estrategias pr\u00e1cticas para mejorar el funnel de operaci\u00f3n de tus canales digitales a trav\u00e9s del User Experience (UX) y el flujo de compra end to end.
\nMichael M\u00fcller, UI \/ UX Design and Business Development, ImageTech \"\"<\/a><\/strong><\/p>\n

–<\/p>\n\t\t<\/div>

\n\t\t\t16:30 - #ECOMMERCEDAY - ENTREGA DE LOS ECOMMERCE AWARDS :: FIN JORNADA DE CONFERENCIAS Y PLENARIAS<\/span>\n\t\t\t\t

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CHEQUEA EL CALENDARIO DEL TOUR 2021 >> <\/strong>AQUI
\n<\/a><\/strong>
\nEl evento m\u00e1s importante de Am\u00e9rica Latina en Digital Commerce<\/h4>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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